The idea was to find new ways to tackle Google Partners content strategy we created a video content strategy with specific content themes.
Topics beyond soft skills, deeper actionable insights, audience relevance.
We wanted these themes to cover topics beyond soft skills, provide deeper more actionable insights that are highly relevant to the audience. New source of Partners Polls and goal sharing.
Fleshed out key points, conducted initial research and justification to client. Initial research: is there enough on this topic for us to use? Is it current & relevant?
With that I was tasked with Art directing, designing and illustrating a insights video.
‘The future is diverse’ inspired by Agency Optimization theme, combining inclusive marketing and talent diversity. It was clear that this would be a challenging topic due to the sensitive nature of the content, but a very timely and important one all the same.