Google Think Fintech Dubai 2022 (GtFT)

In times of uncertainty and impending global recession, the billion-dollar question remains — doom or gloom for FinTech? How can the industry stay resilient while leveraging next-gen innovation for maximized results?

Combining industry insights and success cases with opportunities for game-changing partnerships would help guide market players toward a more sustainable future of FinTech, and establish Google as a 360 partner, today and everyday. It would also give us a foundation to cross-promote key Google products to a highly interested audience. Following the success of last year’s ThinkTech B2B, we didn't just want to keep up the momentum – we wanted to surpass it.

Google Think FinTech Dubai 2022 united Google thought leaders with key market players like WorldRemit, Binance, and Policybazaar for an intimate collaboration on the future of the industry.

We developed a powerful brand identity, created a website alongside a series of emails that hit target registrations, aligned speaker presentations with brand guidelines, and pre-recorded those who weren’t able to make it live. We then flew to Dubai to orchestrate creative oversight, set design, onsite showflow, lighting, production, host direction, script review, and livestream management.

What's more, we revamped the entire Mohammed Bin Rashid Library – front and back, the spotlight was on #GtFT.

Role: Creative lead, Art Direction, Design (Branding)