Mobile is a priority for Google, as it is for everyone.

Brief: The Partners team wanted to deliver a printed insights pack to underline the key issues to over 30 markets.

Process: The booklet redesign features a campaign line from our social campaign. Our wordplay features on the sleeve of the booklet, and the whole booklet was refreshed with illustrations and new page layouts.

Result: The Guide was launched in the UK in January 2017, with the success of the booklet driving for the guide to be published and localised for 34+ more markets.

Role: Art Direction, Design