The brief: The Google Partners account were in need of a image bank refresh, we proposed the avoidance of using stock imagery and pitched a solution of art directing and producing a bank of imagery for use on campaigns, social channels and across the whole account.
The direction of the shoot was to represent the agency space and the various scenarios within a typical agency setting.
The process: Storyboard each shot/scene, worked with a producer to liaise with a talent agency to ensure we had a diverse talent. Mood board the wardrobe and scout the locations and be present on set to stage each scene. Working alongside a producer and photographer to bring the vision to life.
Result: It was well received by the client and is internationally used throughout the Google Partners account.
Role: Art Direction, Creative lead, Design