The American Women’s Club of London (AWC) is a volunteer-run organisation dedicated to providing a welcoming environment and social support network for American and international women residing in the UK.

They wanted a complete re-brand in order to appeal to a wider audience of women, notably for to garner a fresher look, that was current exciting and appealing to draw in new members.

With the brief given I was able to put together the brand strategy, a complete brand guideline, that included logo creation, colour palette, typography and marketing look and feel.

Role: Brand Strategy, Art Direction, Design