Google Store

Google Store is the official online shop where you can find and purchase Google’s latest hardware products. From Pixel phones and Google Nest smart home devices to accessories and more, the Google Store offers a seamless shopping experience for all things Google. It’s the go-to place for tech enthusiasts looking to explore and buy innovative products that integrate perfectly into everyday life, all backed by Google’s trusted technology.

Partnering with the Google Store, a strategic CRM communications plan was developed to promote their innovative products in a way that’s both informative and engaging, all while maintaining the premium feel of the brand. By leveraging Google’s brand guidelines, a visually stunning email design was created to captivate existing customers and attract new ones. The objective was to inspire people to switch from popular devices like Apple’s iPhone to the powerful and feature-packed Pixel phones. The focus was on highlighting the Pixel’s standout benefits such as its cutting-edge camera, seamless integration with Google services, and exclusive offers, demonstrating why it’s the smarter choice for anyone seeking top-tier performance and a unique user experience.

Role: Creative lead, Art Direction