Google livestreams:
Holiday Excellence 2020

 

Bringing the Retail Holiday Season to Life Virtually

With the holiday shopping rush approaching, Google Partners in Northern Europe set out to educate Partners and direct clients on Ads campaign best practices. The challenge? Delivering a high-quality, visually consistent Livestream series with 22 speakers across Europe—all during a pandemic.

Enter SpeaKit, a game-changing remote recording kit designed to elevate Livestream quality and viewer experience. But the innovation didn’t stop there. Every great Livestream deserves a live album, so speakers received a Google-branded vinyl record—the front featuring bold branding, the back packed with expert tips on framing and lighting.

From homes across Europe, presenters were guided to ensure seamless creative consistency.
The result? 22 polished videos, a dynamic animated intro and outro, and a sizzle-worthy blooper reel—proving that even in a remote world, production quality doesn’t have to miss a beat.

Role: Art Direction, Design, Creative lead

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