Become

The goal was to launch an innovative product line designed to regulate body temperature during hot flushes—a common symptom of menopause—while also starting an open and engaging conversation around the topic. This required a full-scale brand creation from the ground up.

Collaborating with a copywriter, a strategy-led creative approach was taken to develop a complete end-to-end campaign. This included crafting a compelling brand name, establishing brand guidelines, and conceptualising a distinctive visual identity. The campaign spanned digital and print, with a strong presence on social media to spark conversation while always bringing the focus back to the product and its meaningful purpose.

https://www.becomeclothing.com/

Role: Art Direction, Creative lead, Design