Become

The client wanted to sell an innovative line of products that regulate a woman’s temperature when going through a hot flush (a common symptom of menopause). The objective was to start the conversation, through a complete brand creation.

I collaborated with a copywriter, using strategy led creative to come up with a end to end creative campaign complete with brand name, brand guidelines and conceptualising the look and feel of the brand identity. From digital, to print existing heavily on social but still bringing the conversation back to the product and the cause.

https://www.becomeclothing.com/

Role: Art Direction, Creative lead, Design