The American Women’s Club of London (AWC) rebrand

The American Women’s Club of London (AWC) is a volunteer-run organisation that creates a welcoming community and support network for American and international women living in the UK.

To attract a wider audience and modernise its image, AWC needed a full rebrand—one that felt fresh, vibrant, and engaging to new members. With this vision in mind, a bold brand strategy was developed, along with a comprehensive brand guideline covering logo creation, colour palette, typography, and an updated marketing look and feel. The result? A dynamic, contemporary identity that reflects the spirit of connection and community at the heart of AWC.

Role: Brand Strategy, Art Direction, Design