Legacy Insurance

Legacy is a groundbreaking app and platform designed to empower global citizens—economic migrants and immigrants—by providing protection against risks both locally and overseas.

With Legacy, distance is no barrier. Loved ones and valued possessions can be covered, no matter who, what, or where they are.

To bring this vision to life, a bold, typography-led brand identity was created—one that embodied the company’s core ethos of security, connection, and global reach.

From brand strategy to logo creation, colour palette, typography, and marketing direction, every detail was carefully crafted into a comprehensive brand guideline, ensuring a cohesive and impactful presence across all touchpoints.

Role: Brand Strategy, Art Direction, Design