Coca-Cola Freestyle

The Coca-Cola Freestyle Dispenser lets consumers pour from over 100 flavours, so cool that Forbes named it one of the Coolest Products of the Decade.

To celebrate this incredible choice, Coca-Cola wanted a series of bold, colourful, and creative ads that would bring its 100+ flavour combinations to life.

Inspired by the energy and expression of freestyle culture, I crafted a visual narrative featuring freestyle rap, dance, football, and BMX, each one embodying the freedom, individuality, and excitement that Coca-Cola Freestyle offers. The campaign was designed to resonate with a young, vibrant audience, packed with nostalgia, fun, and endless possibilities.

These ads showcased the amazing variety of drinks you can mix, match, and pour with Coca-Cola Freestyle—because when it comes to flavour, the possibilities are limitless.

Role: Art Direction, Design