Coca-Cola Freestyle

The Coca-Cola Freestyle Dispenser lets consumers pour over 100+ flavours; so cool Forbes named Coca-Cola Freestyle The Coolest Products of the Decade.

They wanted to create a range of colourful, creative, delicious ads that brings Coca-Cola Freestyle’s 100+ choices of fan’s favourite beverage brands to life. #CocaColaFreestyle

Using the notion and meaning of freestyle as a guide, I created a visual representation of several "freestyle" activities such as freestyle rap, freestyle dance, freestyle footballer, and freestyle bmx rider. The ad was appealing to a younger, more colourful audience, with elements of nostalgia and pleasure.

The ads were to showcase the choice and variety of 100+ amazing drink choices you can explore and pour with Coca-Cola Freestyle.

Role: Art Direction, Design