Tork
CRM Plan & Creative Strategy

Great CRM strategies are crucial for business success, embodying an iterative approach that evolves continuously rather than adhering to a rigid structure. Each phase of the strategic journey aims to achieve one of three fundamental objectives: guiding users towards a purchase, encouraging cross-selling, or facilitating upselling. Furthermore, these strategies involve the creation of advertising assets and the proactive troubleshooting of any potential issues that may arise. Acting as an essential information hub, the focus is on spotlighting Tork's overall brand identity, showcasing their diverse product line, and emphasizing their core values.

The pivotal starting point of this strategic plan is the Landing Page, which serves as a data capture platform where the magic truly unfolds. Here, the primary goal is to construct robust audience profiles that enable personalised and effective communication strategies. By targeting the right prospects through the utilisation of exclusive data sources like B2B Bullseye, the focus is on identifying prospects with a higher likelihood of aligning with Tork's offerings and converting into customers. Engaging these prospects strategically involves understanding their needs during their customer journey and delivering relevant content on the channels they prefer, precisely when they are prepared to make decisions.

Role: UX/UI, Art Direction,