Tork
CRM Plan & Creative Strategy

Effective CRM strategies are the backbone of business success, evolving continuously rather than following a fixed formula. Every stage of the journey is designed to achieve one of three key objectives: guiding users towards a purchase, driving cross-sell opportunities, or facilitating upsells. This involves crafting compelling advertising assets and proactively resolving potential challenges, all while reinforcing Tork’s brand identity, diverse product range, and core values.

At the heart of this strategy is the Landing Page—a powerful data capture tool where real impact begins. The primary goal is to build rich audience profiles that enable personalised, highly effective communication. By leveraging exclusive data sources like B2B Bullseye, prospects with the highest potential for conversion are identified and engaged. Understanding their needs throughout the customer journey ensures the delivery of the right content, through the right channels, at the right moment—maximising engagement and driving results.

Role: UX/UI, Art Direction, Design