Can an idea change the world?

After being added to Google’s EMEA Creative Roster, it was time to make an impact with a bold, unexpected execution. Googlers are constantly inundated with freebies, so rather than another desk drop, this was an opportunity to spark curiosity.

Each Googler received an unbranded balloon with the words “Can an idea change the world?”. The only way to find out? Pop it. Inside was a note leading to a landing page featuring a visually striking video, designed to inspire submissions of world-changing ideas—no matter how big, small, or outlandish.

This wasn’t just a direct mailer. It was a trojan horse packed with intrigue. Stripped of all branding, the concept revolved entirely around an aspirational question, shifting the focus from polished executions to the limitless potential of bold ideas.

Role: Creative lead, Art Direction, Design