The Future is Diverse
Agency Insights

Google wanted to present their agency partners with simply digestible insights. These insights were intended to provide knowledge and ideas to assist their agency thrive and nourish itself.

We produced a number of little illustrative films that were visually striking and instructive.
We were able to get the crucial statistics and information by collaborating with the content strategy team, ensuring that the subjects we spoke about were significant and pertinent.

The Agency Optimisation topic served as inspiration for The Future Is Diverse, which combines inclusive marketing with talent diversity. Given the delicate nature of the subject, it was obvious that this would be a difficult subject to discuss, but one that was also highly relevant and significant at the same time.

Every stage of the process, from copy to storyboarding to illustration and animation to voice over, was well planned. Each film in the series came after a lot of labour that was ultimately favourably received by Google and its agency partners.

The initial promotion of this video saw an engagement rate of 2.23% (three times the Google B2B average and almost double the Partners channels average).

Role: Art Direction, Creative lead