The Future is Diverse
Agency Insights

Google aimed to equip agency partners with powerful, easy-to-digest insights to fuel their growth and success.

A series of visually striking, illustrative films was created to be both informative and engaging. Close collaboration with the content strategy team ensured that each topic was relevant, valuable, and packed with key statistics and actionable takeaways.

One standout film, The Future Is Diverse, explored the intersection of inclusive marketing and talent diversity. This sensitive yet timely topic was approached with the care and creativity it deserved.

From concept to execution, every detail – copy, storyboarding, illustration, animation, and voiceover – was meticulously crafted for a seamless, impactful experience.

The result? A series that Google and its agency partners loved. The initial promotion saw an engagement rate of 2.23% – three times the Google B2B average and almost double the Partners channel average.

Role: Art Direction, Creative lead