Spring In A Tin

When our agency set out to create a seasonal gift for our Google clients, I knew we had to break away from the usual Easter egg or corporate pen. Spring is all about growth, and since office plants are proven to boost well-being, I took the lead in crafting something truly unique—a horticultural DM designed to get clients green-fingered.

The Box Full of Potential was a rustic desktop garden kit packed with everything needed to grow basil, including grass, soil, a pot, a watering can, and seeds. But this was more than just a desk decoration. The moment the seeds were planted, the competition was on. Teams raced to see whose basil would flourish first, turning a simple gift into the talk of the office. Because let’s be honest—who doesn’t love a hipster gnome?

The campaign’s impact didn’t stop there. It was featured in a double-page spread in the September 2017 issue of DIRECTORY, proving that creativity grows best outside the box.

Role: Creative lead, Art Direction, Design