Snackbook DM

The SnackBook Pro, a gingerbread laptop, was sent to 500 clients as a playful way to showcase creativity during the festive season. Inspired by the way clients are often seen carrying their laptops everywhere, the idea was born: combine an everyday essential with a holiday classic – the gingerbread house.

The result? The SnackBook—a fully edible laptop designed to encourage collaboration, whether in the office or at home with family. With a simple instruction manual, it was easy to assemble, decorate, and devour. A fun and unexpected way to step away from technology during the holidays.

Everything was produced in-house (except the gingerbread). From creative sessions and concept development to design, boxing, and distribution, every detail was carefully crafted. The idea was so well received that the North America team adopted it, leading to another 500 units being produced and shipped globally.

The DM went on to win People’s Choice of the Direct Mail category in the Creativepool Annual 2017 awards.

Role: Art Direction, Creative lead
Awards: Creativepool Annual - Gold