Catch Up board game (DM)

A custom board game was created to strengthen client-agency relationships—a gift designed to bring teams together, rediscover the secret recipe for effective collaboration, and, most importantly, have fun!

Every element, from playing pieces to cards to the board itself, was designed in-house. Weeks were spent fine-tuning the rules to ensure the perfect balance of strategy and enjoyment. Working closely with a copywriter and designer, it became clear that engaging, witty copy would play a crucial role in making the game both resonant and entertaining.

To launch the game in true board game fashion, a Catchup! Tournament was hosted, inviting clients to compete, connect, and unwind over light bites and mulled drinks. A playful way to show how strong relationships are just as important as great strategy.

Role: Art Direction, Creative lead
Awards: Creativepool Annual Silver, People’s Choice - Direct Mail