Catch Up board game (DM)

We Created a board game to help build client/agency relationships. We set out to give our clients and contacts a gift that keeps on giving; a reason to get together with their teams, and rediscover the secret recipe to effective collaboration. And have heaps of fun!

From playing pieces to cards to the board itself, every element was designed in-house. Weeks fine-tuning the rules of the game to ensure both shone through. Working alongside a copywriter and Designer we quickly realised that copy will be doing most of the heavy-lifting, so crafting lines that will not only resonate, but also entertain, was extremely important. Finally, in true board game fashion, we set up a Catchup! Tournament and invited our clients along to compete. The goal was to meet up over some light bites and mulled drinks, have a bit of fun, and show how powerful it can be to build relationships with the people you work with.

The DM went on to win a Silver and People’s Choice award in the Direct Mail category of the Creativepool Annual 2019.

Role: Art Direction, Creative lead