Creative lead on a project based around the topic of menopause. The client wanted to sell a innovative line of products that regulate a woman’s temperature when going through a hot flush (a common symptom of the menopause). The objective was to start the conversation, being that it was such a taboo topic. I collaborated with a copywriter to come up with a complete campaign which included brand name, brand guidelines and conceptualizing the look and feel of the brand. From digital, to print existing heavily on social but still bringing the conversation back to the product.