Google Partners Photography (shoot)

The Google Partners account required a fresh image bank. Instead of relying on stock imagery, a bold solution was proposed: art direct and produce a custom image bank tailored for campaigns, social channels, and all account communications. The shoot would focus on representing the agency space and the diverse scenarios typical of an agency setting. Diversity was at the forefront, an essential element given the current demand for more inclusive representation.

A storyboard was brought to life with the help of a sketch artist, followed by close collaboration with a producer to work with a talent agency that could provide a diverse range of talent, covering various races, genders, and ages. A mood board was created, outlining wardrobe requirements and potential location options. Alongside a Junior AD and runners, every scene was meticulously set up and dressed to ensure the photographer could work his magic.

The resulting image bank now plays a key role across Google Partners' global communications, appearing in campaigns and social content worldwide.

Role: Creative lead, Art Direction