Brief: Google AdSense were looking to increase awareness around mobile optimised websites.

Objective: The objective was to explain to AdSense publishers the urgent need to optimise their content for mobile devices, getting them to find tools and understand the issue today. This needed to be promoted through social in a fun and exciting way.

Process: My team devised a campaign based around animated placards, which used wordplay to show what life is like if a reader doesn’t #SeetheFullPicture. This was the centrepiece of a 6 stage, multi-week campaign to educate and engage readers.

Role: Art Direction, Design