Brief: The client wanted to sell an innovative line of products that regulate a woman’s temperature when going through a hot flush (a common symptom of the menopause).
Objective: The objective was to start the conversation, being that it was such a taboo topic.
Process: I collaborated with a copywriter, using strategy led creativet o come up with a complete campaign which included brand name, brand guidelines and conceptualising the look and feel of the brand. From digital, to print existing heavily on social but still bringing the conversation back to the product and the cause.
Role: Art Direction, Creative lead, Design